Most publishers think that by using WordPress they will get maximum traffic from search engines. This is not always the case. WordPress is a good CMS but it requires search Engine optimization in order to attract traffic from Google. Listed in the following paragraphs are a few tips on how to optimize WordPress for SEO.
Install an optimized theme
The first thing that you must do is install a theme that is search engine friendly. Here’s a list of wordpress hosting themes that have been designed for maximum SE performance.
Use a proper title structure and URL
It is very important to come up with a proper title and URL for your work. This is because it is this title or URL that the search engines look out for. Always ensure that your title is unique, precise. In addition it should also contain your primary keywords in it. This will make it easy for the search engines to understand what your work is about.
Use keywords and Meta descriptions
Keywords are very important for search engines. Some people use very short keywords while others use long keywords. The disadvantage of using short keywords is that most people use them and there is a lot of competition. Longer keywords on the other hand have an advantage of attracting traffic for quite a long period of time. This is because it is highly unlikely that someone else will target the exact same keyword as you. Always ensure that you have Meta descriptions in the head section of each article. This description is shown in search results and it can have a great impact on the CTR of your pages.
Use the best SEO plugin for WordPress
There are several plugins out there that can be used to optimize WordPress. It is however important to carry out a research to find the best plugins out there. You should also seek help form an expert who can help you in identifying the best SEO plugin for your site.
In summary, the above are some of the tips on how to optimize WordPress for SEO. Try them out and you will be amazed as to how effective they are as far as search engine optimization is concerned.