With almost everybody owning some type of smartphone nowadays, the amount of Google Searches done through mobile devices has skyrocketed in the past few years. As a matter of fact, more Google Searches are being performed on cell phones and other mobile devices every single day than on actual desktop computers and laptops. This basically means that the majority of the population are performing Google Searches and visiting websites whilst they’re out and about during their daily routines and not when they’re home at the end of a long day. People love information, and they love to have it as soon as possible. Smartphones have given the general population the ability to hold almost all of the knowledge in the world in their pockets. So, why does this matter? Basically, mobile and desktop versions of the same websites aren’t always actually the same. Sometimes the mobile version of a site barely exists at all, and this is horrible news for website owners who aren’t aware of that.
When a theme isn’t responsive, website viewers are often forced to have to zoom and scroll constantly just to get an idea of what a page or article is even about. In the simplest terms, responsive themes make your website look perfect no matter what device is accessing it. And these are important to have for many reasons, but the main one being that Google has begun to rid search results of websites that aren’t responsive. Without Google on your side, it’s only a matter of time before your website completely fails, and nobody wants that. So, if you’re looking for a website that’s successful, look for a theme that’s responsive.